How much are you willing to spend on brand advertising? How much of a return do you expect to get for your investment?
Cafe Umbrellas and Cafe Barriers are an excellent (but underutilised) form of advertising at the point of purchase. What better way is there to subconsciously influence your customers next purchase? For a fraction of the cost of traditional advertising and at a much greater lifespan.
Brand advertising refers to the marketing strategy of selling a product with the name of a well-known brand. The concept is based on the fact that when consumers think of a particular brand, they often associate it with quality or value. In other words, when a consumer thinks of a particular brand, they may also think of its product’s quality.
A well-known brand uses a well-known marketing strategy to sell its product. For example, Nike uses swoosh as its logo and slogan when selling athletic shoes and clothing. This gives people an association between Nike and quality products that promote athletic performance. Another example is Apple’s advertising strategy for its iPhone, which focuses on minimalism and design over functionality. The goal is to make you associate your iPhone with an attractive user interface and premium standards for performance and longevity.
Brands spend a lot of money on advertising, but only a fraction of sales on advertising. For example, Coca-Cola spent $1 billion in 2015 on advertisements— but only $4 billion on actual sales. Therefore, it may seem like advertisers could make more money by spending less on advertising. However, many buyers consider numerous factors when deciding to buy a product— such as price or availability— rather than simply associating it with their preconceptions of quality or value. Brands that can meet these expectations often make more profit than those that don’t.
Brands must decide how much they are willing to spend on advertising their products if they want to reap any benefits from this type of marketing strategy. Will the company be able to create an expected association between their product and quality? Or will this lead buyers to another brand instead? Once brands know what they are willing to invest in an area, it becomes much easier for them to effectively market their products through branding strategies!